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Sugar Bee Baby Connected Parenting Insights

mom toddler baby on tablet

Ready to be a parent?

Ready to be parent?


12% of new parents felt very prepared to become a parent.

50% were surprised by the lack of sleep new parents get

37% surprised how hard it can be to get a new baby to fall asleep

31% unaware of the amount of stuff a baby needs. 

Speaking of all the Baby Stuff

More than half of parents (56 percent) revealed that their baby has a more expensive personal care routine than them. 

Additionally, on average, parents revealed that their diaper bag has about 10 items in it.  

“The beauty of modern parenting is that we can all connect on the fact that no one has it all together,” said Jeanne Collins, Prestige Consumer Healthcare. “Not only is it about laughing through the little mishaps that happen along the way, but also finding solutions that uniquely work for you as a parent..”

Who Parents Turn To for Advice?

  • When they need parenting advice, those surveyed turn first to their partner (42 percent), then to their mother (41 percent) or to other parents (31 percent). 
  • In this modern day and age, 17 percent also rely on the internet for parenting questions and almost 10 percent look toward social media for advice.

First Time Second Moms

84% of moms reported clear differences between being a mom of one and being a mom of two.

50% moms expected that parenting would be harder with two children,

44 % found that being a mom of two is more difficult.

90% had a greater sense of confidence as a parent

48 percent realized it’s okay that they “can’t do it all.”

One in three moms reported worrying less and having less anxiety with baby number two compared with baby number one.

50% of moms reported financial obligations were more stressful after their second child arrived.  

71% are more likely to shop for store brands and other lower-cost options for things such as diapers, baby wipes, and infant formula with baby number two.  

63% of moms reported the biggest lesson from baby number two was knowing you don’t need the latest gadget to have a happy baby.

“Second-time moms are more cost-conscious and feel more confident choosing a store brand infant formula because they realize store brand formula provides the same complete nutrition for baby as the more expensive name brands,” said Rallie McAllister, MD, MPH, family physician and co-author of The Mommy MD Guide to Feeding Your Baby Right.“All infant formulas are required to meet the same FDA standards, which means store brand infant formula has the same high quality as the nationally advertised brands and can also save families up to $900 a year.”1

Top Challenges for Second-time Moms

71% report it is difficult to split attention among children

54% report greater emotional demands

47% double the workload

45% less sleep

57% of moms reported less time to relax with baby number two

44% percent wish others had told them that self-care would be more important than ever with the arrival another newborn.

Taking a bath, exercising, and having a glass of wine ranked highest for the best ways to unwind for some much needed “me time.” For moms looking to find the perfect balance of parenting and personal time, using parenting resources is an easy way to help navigate the challenges of caring for more than one child.

Survey sources :Boudreaux’s Butt Paste and www.storebrandformula.com/second-time-mom-survey.

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How Much Sleep Does Your Child Need?

mom holding sleeping baby

Sleep is essential no matter how old you are, however, to a growing mind and body a lack of sleep can be very detrimental.

Slowed speech and various behavioral problems can stem from not sleeping enough as can a decrease in cognitive abilities. Many children also experience heightened stress and anxiety without proper rest.

American Psychological Association estimates that sleep issues affect 69% of children on a number of nights each week. If your child is having difficulty, some things to try are:

    • Reduce the amount of noise in the home. Have older siblings who are still awake play quietly and observe a quiet period that starts 15 to 30 minutes before bedtime. This time should be tranquil and there should be minimal stimulation this will allow the mind and body to calm and prepare to rest.
    • Make sure that the bedroom is not too hot or too cold and dress the child appropriately. This will ensure that the child will not become restless due to being freezing cold or sweating.
    • It is also important to have a set bedtime and routine. If everything happens at a standard time, the body will become adjusted to the schedule.

How much sleep does my child need?

Sleep Requirements by age are as follows:

AgeRequired Sleep
One to four weeks old15-16 hours each day
One to twelve months old14-15 hours each day
One to three years old12-14 hours each day
Three to six years old10-12 hours each day
Seven to twelve years old10-11 hours each day
Twelve to eighteen years old8-9 hours each day

As parents, you are constantly under the watchful eye of a child. The deprivation of sleep can affect adults in much the same way as children through moodiness and slowing the rate at which your brain processes information. Set a good example for your children by getting enough sleep yourself.

How Much Sleep do Parents Need?

Sleep deprivation suppresses your immune system, making you more susceptible to illness.

  • Being sleep deprived makes us more likely to catch a cold. In a 2009 study, people sleeping less than 7 hours per night had a 3 times greater risk of catching a cold than those with 8 hours or more. 
  • We all know that fatigue makes us crankier and easily inflamed, but it actually undermines a key part of the body’s inflammatory response—called cytokines— which are absolutely essential for fighting off infections. 
  • As exhaustion rises so does the risk of serious infection. In a study of 57,000 women, those trying to get by on less than 5 hours of sleep a night had a 50% increase in risk of pneumonia. 
  • Several studies have found that sleep promotes a stronger immune response to vaccines—which improves our body’s immunological memory. 
  • Sleep may also help our T cells better glom onto their target to fight infection, according to a recent study out of Germany.

Bottom line? Sleep is one of the best things you can do to strengthen your immune system and protect your body from cold and flu,” “Get your zzzz’s!”