More states add organic baby food to WIC program. Every year, almost two million babies are born into families that are eligible to participate in The Special Supplemental Nutrition Program for Women, Infants, and Children (WIC). This program provides grants to individual states to support low-income households (under $46k in annual income for a family of 4) who are nutritionally at-risk.2
These families receive funds for a defined set of foods to help subsidize the cost of feeding their children. However, currently, very few organic options are authorized for purchase with WIC funds.
In fact, today only 12 of the 50 states approve organic products for infants at all.
Happy Family Organics is proud to introduce Happy Baby® Clearly Crafted™ Jars, creating an option from their premium, organic line for WIC families. 45% of parents use glass jars to introduce their baby to solid foods.
48% of WIC-eligible moms feel that there are not enough organic brands available to them.3
This didn’t seem right to us,” said Anne Laraway CEO of Happy Family Organics. “Clearly Crafted jars are truly meant for all babies in the US and this is the first moment that we are able to say that. We’re really proud to provide a premium, organic option for more families – one they can feel confident feeding their children.”
Happy Family Organics is proud to be working with the various state WIC organizations toward state authorization of its Happy Baby Clearly Crafted Jars.
The first 1,000 days of a baby’s life is a vital window that defines a child’s wellness blueprint.
And, since Happy Family Organics’ portfolio is 100% organic, parents can be sure that they are free from pesticides that are harmful to human health.
The jars are already WIC-authorized in Florida, Minnesota, Texas, West Virginia and Vermont(approximately 20% of the organic WIC market) and are in the process of receiving certification in additional states.
Happy Mama Mentors
WIC program offers a free, live chat service on their website in 2017, providing parents individualized support from Happy Mama Mentors. They are a team of experts lactation specialists and registered dietitians certified in infant and maternal nutrition (and all moms!).
Through this service, Happy Family Organics has provided free advice to more than 15,000 parents and is continually finding ways to expand this service so that more parents have access to quality nutritional information.
“The feedback we receive from parents who chat with us is so inspiring. Providing this free service has been extremely rewarding for the team, knowing we are positively affecting the health of more children,” said Laraway.
